This is a list of the promotion tactics available at WSU, organized by communication platforms. It includes support from WSU University Marketing and Communications and tactics that you can do on your own or in partnership with other departments/clubs on campus.  


Learn how to form a plan that combines multiple tactics for effective promotion strategies.


Digital Communications


WSU Update  


Effort Required: Low for client, low for MarComm Team


Turnaround Time: Published weekly on Mondays and Thursdays. See details about WSU Update publishing process. 

Cost: Free

Audience: Faculty, staff, current students

Best Used For: Announcements and campus events. Includes a headline and 2-3 sentence description that can incorporate hyperlinks.

How to Make it Happen: Submit a Promote an Event form in MarComm OneStop


Event Calendar


Effort Required: Low for client, low for MarComm Team


Turnaround Time: Published next day

Cost: Free

Audience: Faculty, staff, students and Winona community

Best Used For: Events on campus open to a general audience. Includes event details, contact information and a brief description which can support hyperlinks. Some events will also be pushed out to WSU Connect.

How to Make it Happen: Submit a Promote an Event form in MarComm OneStop


Submit a Digital Sign


Effort Required: Moderate for client, low for MarComm Team

Turnaround Time: Up to 5 business days. Best to start promotions 2 weeks in advance of event. 

Cost: Free - $ (option to work with MarComm graphic designers)


Audience: Faculty, staff, current students, Winona community through public access broadcast


Best Used For: Announcements or events on campus open to a general audience. Used instead of or in addition to printed posters. Note that this is a passive approach that takes time & multiple views for audience to remember the message.


How to Make it Happen: Submit a Promote an Event form in MarComm OneStop. Learn how to create a digital sign.


Send an All-Employee Email


Effort Required: DIY - low for client


Turnaround Time: Send 3-5 days prior to event

Cost: Free

Audience: Current students and their families, alumni, faculty, staff and Winona community. Also prospective students and families.

Best Used For: Unique student or staff stories. News or announcements that are interesting & relevant to a wide audience. On-campus events open to a general audience. Must include a photo, graphic or video. All content must reflect the WSU brand and identity.

How to Make it Happen: Submit a Promote an Event form in MarComm OneStop



WSU Website


Updates to Department Websites


Effort Required: Low for client, low for MarComm Team

Turnaround Time: Up to 5 business days

Cost: Free

Audience: Faculty, staff, current students

Best Used For: Announcements and campus events, typically placed in an Announcement section or established Events webpage. Includes a headline and short description that can incorporate hyperlinks.

How to Make it Happen: Submit a Promote an Event form in MarComm OneStop. Learn more about publicity options on the WSU website.



Social Media & Blogs


Post on Department or Club Social Media Accounts


Effort Required: DIY - Moderate for client

Turnaround Time: Depends on your department/club. Plan out posts at least a week in advance.

Cost: Free

Audience: Depends on your department/club. Could include current students and their families, alumni, faculty, staff and Winona community. Also prospective students and families.

Best Used For: Unique student or staff stories. News or announcements that are interesting & relevant to your audience. On-campus events open to a your audience. Must include a photo, graphic or video. All content must reflect your department/club as well as the WSU brand and identity.

How to Make it Happen: Contact the person on your team who is in charge of your department/club social media accounts. Supply this person with text, a link and a photo, graphic or video to use in the post.



Partner with Other Department/Clubs that have Social Media Accounts


Effort Required: DIY - Moderate for client

Turnaround Time: Depends on the partner department/club. Plan out posts at least a week in advance.

Cost: Free

Audience: Depends on the department/club, but it should be an audience that your departments/clubs naturally share. Could include current students and their families, alumni, faculty, staff and Winona community. Also prospective students and families.

Best Used For: Unique student or staff stories. News or announcements that are interesting & relevant to your shared audience. On-campus events open to a your shared audience. Must include a photo, graphic or video. All content must reflect your department/club as well as the WSU brand and identity.

How to Make it Happen: Contact the person who is in charge of the department/club social media accounts. Supply this person with text, a link and a photo, graphic or video to use in the post. They will determine whether your announcement or event is a good fit for their social media accounts. 



Propose a WSU Snapchat Takeover


Effort Required: moderate for client, moderate for MarComm Team

Turnaround Time: Considered on Weekly Basis

Cost: Free

Audience: Current students

Best Used For: Unique student stories and "day-in-the-life" videos and/or photos. News or announcements that are interesting & relevant to a wide student audience. Major on-campus events open to a general student audience. Must include a photo, graphic or video. All content must reflect the WSU brand and identity.

How to Make it Happen: Submit a Promote an Event form or Tell a Story form in MarComm OneStop. The MarComm Team will use editorial discretion to determine whether or not the proposed takeover meets proper criteria. You will be contacted to coordinate details and sign the WSU Snapchat Takeover contract. 


Write a Student Blog Post


Effort Required: Moderate for client, moderate for MarComm Team


Turnaround Time: Considered on Weekly Basis, May take up to 2 weeks with revisions and publishing


Cost: Free

Audience: Current students and their families. Also prospective students and families.

Best Used For: Showing a student's perspective about an event, service, opportunity or other aspect of college life at WSU. Must be written by a current student and align with blog standards. Must include a photo, graphic or video. All content must reflect your department/club as well as the WSU brand and identity.

How to Make it Happen: Submit a Blog Post Form. The MarComm Team will use editorial discretion to determine whether to publish your submission, if any revisions are needed and which blog is the best fit for your post. See all the blog options on Warrior Stories. 



Print & Design


Print Copies


Effort Required: Moderate for client, low for MarComm Team


Turnaround Time: Client is responsible for design work. 2 business days to print copies.

Cost: $ - $$ (depends on quantity & color)  

Audience: Faculty, staff, current students

Best Used For: Events on campus open to a general audience. Hanging posters & flyers on campus bulletin boards, possibly in off-campus locations as well.

How to Make it Happen: Submit a Promote an Event form in MarComm OneStop. See also how posters are distributed on campus


Create a Graphic Design

Effort Required: Moderate for client, moderate for MarComm Team

Turnaround Time: Up to 2+ Weeks

Cost: $-$$

Audience: Depends on your department/club. Could include current students and their families, alumni, faculty, staff and Winona community.

Best Used For: Graphics for digital signs, websites, social media, and wide variety of print materials.

How to Make it Happen: Submit a Promote an Event form in MarComm OneStop



Campaigns


Strategic Department Social Media Campaign


Effort Required: High for client, high for MarComm Team


Turnaround Time: 1 month


Cost: Free


Audience: Your specific audience of people interested in your dept. services and/or events


Best Used For: News or announcements that are interesting & relevant to your audience. On-campus events open to your audience. Strategy will include multiple posts with varied content all promoting the same event/messaging published at optimal times to reach your audience. Must include a visual of some sort (graphic, photo, video).


How to Make it Happen: Submit a Discuss a Project form in MarComm OneStop


Strategic Department Email Campaign


Effort Required: High for client, high for MarComm Team


Turnaround Time: 1 month


Cost: Free - $$


Audience: Your specific audience of people interested in your dept. services and/or events


Best Used For: News or announcements that are interesting & relevant to your audience. On-campus events open to your audience. Strategy will include multiple emails with varied content all promoting the same event/messaging published at optimal times to reach your audience. Must include a visual of some sort (graphic, photo, video).


How to Make it Happen: Submit a Discuss a Project form in MarComm OneStop


Social Media Ad Campaign


Effort Required: High for client, high for MarComm Team


Turnaround Time: 1-3 months for planning & development, plus the run time of the campaign


Cost: $ - $$


Audience: Your specific audience of people interested in your dept. services and/or events


Best Used For: Highly important events open to your audience or dept. brand messaging. Strategy will include multiple ads with varied content all promoting the same event/messaging published at optimal times to reach your audience. Must include a visual of some sort (graphic, photo, video).


How to Make it Happen: Submit a Discuss a Project form in MarComm OneStop


Integrated Ad Campaign


Effort Required: High for client, high for MarComm Team


Turnaround Time: 3-6 months for planning & development, plus the run time of the campaign


Cost: $$ - $$$


Audience: Your specific audience of people interested in your dept. services and/or events


Best Used For: Highly important events open to your audience or dept. brand messaging. Strategy will include multiple ads with varied content all promoting the same event/messaging published at optimal times to reach your audience. Must include a visual of some sort (graphic, photo, video).


How to Make it Happen: Submit a Discuss a Project form in MarComm OneStop