“A community of learners improving our world” is a positioning statement carefully crafted to communicate the university’s mission. It has been in general use since 1997.

The full positioning statement may be used in conjunction with the WSU logo and wordmark. The positioning statement color should be black or reversed (white) out of a solid color when it is used in conjunction with the logo and wordmark. If it appears separately from the logo and wordmark, it may be reproduced in any color.